Presentation by founder of Hyper Martial Arts, Roland Osborne. Osborne speaks about uniting the martial arts industry to compete against their number one competition, other sports.
Champions Unite Martial Arts Convention
November 8-9, 2013
San Antonio, Texas
Martial Arts Athletes program: http://www.martialartsathletes.com
Filmed & edited on location by Jacob Wolfman
One of the most important things is that you want to be innovative. You want to be constantly moving forward, but what does the word "innovation" mean? When you're innovative, it creates something inside, creativity comes out of it - when you do things that you've never done before.
We created a program called the Martial Arts Athlete Program. My dream and my vision and my goal is that in every community around the world, we have a powerful martial arts school that changes lives.
There is 50 million kids in the United States. The biggest competition for martial arts schools, is number one, other sports. We have to look better, be better athletes, than other sports. When a kid is an athlete, and he's a role model and he's popular, that kid is going to make an impact in your school. Our other biggest competition is poor martial arts schools. Why? They've already got to our community. They gave them a poor experience. Kids often say 'I don't want to be a karate nerd.' I hear it. I'm in schools all the time.
What we have to do as an industry is we have to get together and innovate, but also in grassroots style, we need to be a team.
Grandmaster Greg Silva, "We're not really competitive in the business when we're thinking about the betterment of the students. It's not about us. It's not about our business. It's not about being competitors. It's all about the students."
Let's be the cool school in your community. Let's reach every kid - inspire them to do martial arts for life. Make sure that we're more innovative, we're better, we're faster, we're stronger.
When people respect the Martial Arts Athlete, our industry will change.