From beActive Entertainment, the creators of Sofia's Diary, Flatmates and Final Punishment, comes the new teen series for the Social Media Generation: Beat Girl...
A coming-of-age story set in the world of DJing and Electronic Dance Music,
Beat Girl features a young woman torn between following her Mother's legacy and finding out who she really is.
From Pinterest to you're TV Screens, culminating in a nomination for a Kids Emmy award: Beat Girl is a Digital Multiplatform experience for teenagers, featuring an immersive approach to bringing scripted characters into the daily routine of the core audience. Beat Girl is a part of their life.
A true original, Beat Girl was the first series to begin on the photo sharing website, Pinterest...
Using photos and videos, audiences were introduced to the world of Heather and the story that led her to facing the biggest challenge of her life; with an incredible flair for all types of music, would she follow her Mother's dream of becoming a world class pianist or would she enter the exciting world of Electronic Dance Music, following her dream of becoming a top International DJ...
In a classic heart versus head situation, the characters were introduced using the photonovel format, giving visual scope to these dilemmas that each of us face, every single day of our lives...
From the images, grew words and using Wattpad.com, we were introduced to more details of Heather's life. With one chapter per week, fans could find out more about her story and her journey of realizing her dream of becoming a professional DJ.
The audience was gripped as they could identify with Heathers struggles of following her own path or doing what other people wanted her to. Almost like reading a personal diary, Heathers fans had the chance to engage emotionally with the character and share her innermost thoughts and desires.
This popular ebook version was read by 1m people in a single year and was followed by a highly successful novel, written by Jasmina Kallay.
From the words, grew videos and the success of the first three medias allowed Heather's universe to expand and develop.
Much like the vivacious main character, the brand was maturing in a way to give the fans an even greater interactive experience.
Devotees could now follow her videoblog on Youtube. It was an exciting development for them, as previously identifying with Heather through photo's and words, they now had a chance to experience the character in 'real time'; to see her persona and humanity, her thoughts and feelings, her physicality and presence, brought about by combining the first two forms of media and expanding them for a more visceral experience...
In character, Heather went to real parties and met real DJs, asking for advice for entering the world of professional DJing. Fans were involved in this process, helping Heather to find and connect with these real DJs and this involvement proved scintillating for the audience, as the real-life interactions were captured on camera and published on Youtube.
The fan-base grew and people were keen to follow Heather as she introduced her favorite songs, providing links to popular dance music videos.
Heather's mixing with existing Dance Music circles made her a reference name inside the community. She had credibility and the fans were now rooting for her success as a DJ.
As the fans grew, so did the need for expansion in Heather's universe. A Mobile phone game and TV series were offered to the community. The Mobile game comprised of Heather giving tips about how to mix the perfect songs, while the TV Show was a continuation of Heather's journey in the world of Electronic Dance Music.
The game also featured the Original Soundtrack of the series, giving audiences a chance to access the songs that appear on the TV show. The Soundtrack was also realeased on iTunes and Spotify and became an overnight success all over Europe.
The TV Show was then extended with a companion Connected TV app to enhance the experience for the fans, bringing all the additional BEAT GIRL contents to the TV Viewers and giving them more material to see and hear, engaging more and more with Heather as she follows her dreams of becoming an International DJ!
To find her passion, Heather had to find her perfect mix.
Do you feel 'in the mix'?
A Dance Music based Transmedia Storytelling Example - Beat Girl - Piano Player turned into DJ