http://www.YourWriterPlatform.com. Defining your target audience is much easier said than done.
Many writers end up skipping this step because they fail to recognize its importance in their book marketing plans.
But the truth is, identifying and understanding the wants, needs and desires of your ideal readership can "make or break" your marketing strategy.
Without a solid grasp of what makes your readers tick – and what they are really searching for – you will waste a considerable amount of time and energy promoting your work to an indifferent market.
Or worse, you'll begin to receive pushback or negative reviews from people that your book was never written for.
But here's the good news...
There is a wealth of information at your fingertips, about every audience and sub-genre imaginable.
From basic demographics like age, gender, location, income, occupation or ethnicity, to audience psychographics, like personality, attitudes, values, interests, hobbies, lifestyle and even behaviour.
The roadblock? Writers are making some silly mistakes when targeting their ideal audience – 8 of which I cover in this video:
For the FREE cheatsheet, go here: http://www.yourwriterplatform.com/identifying-your-target-audience-8-mistakes-writers-make/
#1 You assume you already know your target audience and employ a “one-size-fits-all” approach to your marketing strategy.
Action Step: Don’t guess! Do your research and make sure that you are targeting the right audience, and that you understand that audience fully.
#2 You have no clue as to who your ideal readers are, the pain they are experiencing or the needs that they are searching to fill.
Action Step: Take the time to determine exactly who you are trying to reach and uncover their most pressing issue, desire or problem (so that you can be in a position to solve it).
#3 Your market is too broad or general, or you’re worried about excluding people.
Action Step: The more people you try to speak to, the more diluted your message has to be to reach them all. Focus on including the “right” people and meeting their needs and desires.
#4 You take a random, haphazard approach as opposed to getting specific about who you are here to help.
Action Step: Save time by clearly identifying and getting to know your target audience, and stop trying to do a little of everything (without analyzing the results).
#5 You don’t have a clear message that really connects with your target audience about what they’re looking for (or why YOU are the one to provide it).
Action Step: Ensure that the messages you share and the content you create not only addresses your readers’ needs and desires, but shows how you (and your work) are the “solution”.
#6 You become completely overwhelmed when trying to identify all the relevant characteristics of your target audience (or have no idea where to start).
Action Step: Start simple. Who would you like your community to be comprised of? Look at those who’ve already had positive experiences with your work. Who is reaching your ideal audience already, and how are they meeting their readers’ needs?
#7 Missing the mark and choosing the wrong audience to target.
Action Step: Look inward. What can you bring to the table? Choose an audience whose needs you can meet.
#8 Thinking of your target audience as a group, when really you’re trying to identify just ONE person.
Action Step: Create a detailed reader profile. Having a specific, “real” person in mind makes connecting and engaging a whole lot easier!